Custom Programs

Custom Programs identity revamp

I am in charge of the revamp of the Custom Programs section at IMD Business School and of all the marketing collaterals.
The idea was to refresh its look and field and to adapt it to the new client’s behaviour online.

We worked on a new responsive site, choosing to use the one scroll page concept as much as possible.

Working for : IMD Business School
Role: Project Manager, Art Direction
URL: www.imd.org/custom-programs

Responsive site

The site is responsive to serve user coming from any  devices.

Generating interest

To generate interest, we created stories highlighting the work done with past clients.